Tratoli is developing a cutting-edge platform for smart holiday travel planning and booking, catering to a wide range of international destinations. This innovative online platform empowers customers to effortlessly select their flights, accommodations, and activities.
In 2018, as part of its brand launch and identity establishment, Tratoli organized a logo design competition, and the logo showcased here represents Jijeesh's submission for that project.
Identity Development
The primary objective was to create a visual representation that effectively communicated the brand's concept in a clear and relatable manner to the viewers. To achieve this, the designer embarked on a process of brainstorming different metaphors and symbols that were closely associated with travel and vibrant living.
Through this creative exploration, he eventually discovered two powerful elements that resonated strongly with the brand's essence: the parachute and the location icon.
Thank you!
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