HoPE and typography

A single ray of hope can beat every obstacles of life

This project is created as part of the typography poster designing competition - Typoday 2021.

Competition Brief

Design a poster to express/represent ‘Hope’ through Typography. The Language, Script and Typeface of your choice. You can make use of one letter, one word, many words or even a paragraph composed of words that express ‘hope’. Calligraphic or digitally created letterforms or existing fonts, or a combination of these can be used for the poster.

Moodboard

Concept Development

Tessellation

Tessellation is the continued repetition of a geometric figure with no space in between.

This project is an experiment using the principle of tessellation in typography. The word “HOPE’ is tessellated here in an abstract manner.

Options

These are some of the options that were generated after the concept and design direction were finalized. Creating diverse styles for conveying ideas aids in the efficient presentation of the artwork.

Final

A single ray of light has the ability to shatter the darkness. Hope shines brightly in front of us, all we have to do now is open our eyes and walk towards it. This typographic poster creates a visual illusion by abstracting the word "hope" into a flame.

The illusion was created using the tessellation principle.

Thank you!

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